Converting the story of Sikkens
Sikkens is one of the world’s leading refinish coatings brands. It is used in over a hundred countries, has dedicated innovation and development labs, and training and development institutes where thousands of world-class painters have been trained.
BackgroundFrom campaign idea to deliverables
The marketing team needed digital tools to make their campaign ideas to come to live. After the first interview I discovered that their department strengths are at sending the message but not converting them into tangable results.
I suggested making a funnel which gives new leads straight to the marketing team by adding potential customers to a shortlist by making a landingpage with a follow up strategy.
“To optimalize your campaigns, you should create a landing that compels the visitor to interact”