Converting the story of Sikkens

Sikkens is one of the world’s leading refinish coatings brands. It is used in over a hundred countries, has dedicated innovation and development labs, and training and development institutes where thousands of world-class painters have been trained.

Landingpage design
My role
  • Stategy
  • Design

BackgroundFrom campaign idea to deliverables

The marketing team needed digital tools to make their campaign ideas to come to live. After the first interview I discovered that their department strengths are at sending the message but not converting them into tangable results. 

I suggested making a funnel which gives new leads straight to the marketing team by adding potential customers to a shortlist by making a landingpage with a follow up strategy.

“To optimalize your campaigns, you should create a landing that compels the visitor to interact”

The Results

A corporate friendly page